Good, Fast, and Cheap: Pick any Two for your Voice Over.
It’s not always easy to hire quality voice over talent and meet the overall budget for your media production. I come from a video and media production background, so I understand the challenges producers and editors face. There are three main variables when hiring any non-union freelancer for productions: Good, Fast, and Cheap. You can only pick two and get quality results. If you don’t want quality results, that’s okay, you can always get an intern to record your voice overs. You’ll get minimal return on your minimal investment. If you’re seeking a quality voice over talent, these are your options:
- Good and Fast: That would be me, and many of my talented colleagues. But we’re not cheap. We’re also not outrageously expensive. There is value in the investment. Also, I can be flexible, affordable and willing to accommodate with my rates when considering the market and scope of the project.
- Good and Cheap: There are low-cost gems of talent to be found via the P2P online talent pools, but it could take you a week to go through enough auditions to find what you’re looking for. And even when you do, there’s no guarantee that the talent you’ve chosen is available or works efficiently.
- Fast and Cheap: Just go to Fiverr and hire somebody there. It will take a minute, and it’s not hard to pick one out because they mostly all sound amateurish. There are a handful of talents available there that are good and are using quality equipment and have a fairly good sounding recording environment (most of them are terrible!). Even the best talents on Fiverr can not match the level of talent you can hire for decent non-union rates. Fact. None of the high-quality talent are on the bottom-barrel sites. If you’re looking for a female talent, or a voice over in a certain language, or a male talent with a niche voice, let me know and I’d be happy to refer you to one of my colleagues. Just remember that Lance sent you!
- Fast and Good: This is another option when hiring me – you will get quality results quickly. There is added value for quality clients in that. A large number of the emails I receive from clients start with a a variant of “Wow! That was quick. Thank you!” I take pride in doing my work efficiently and at a high level of quality.
Hire the Best Freelance Talent in Every Discipline: Never Settle for ‘Good Enough’
This week I recorded a five minute voice over for a Brazilian client who is opening their American headquarters and needed a new American English narration for their updated corporate video. The owner of the company contacted me on Skype messaging, and we did the entire project that way. I could tell that by his professional website and the excellent Brazilian voice over on the original video that this company was a quality client who appreciated excellence at every level and wasn’t going to cut corners on cost to get results that are ‘good enough’. I was compensated at my American market rate.
There are countless videos on YouTube with voice over, and there is something common about all the ones that only have a handful of views. They all have mediocre voice overs. They’re ‘good enough’ at best, but not solidly ‘good’. It’s a symptom being unwilling to strive for quality throughout the whole production. And usually, as is the case with non-quality clients, the video then isn’t optimized for SEO, or shared properly via social media. It’s just another lump of media spooned up as busywork. I suppose in that way it is an accurate reflection of the quality and culture of companies that don’t operate like quality clients do.
Are you a Quality Client seeking voice over talent? Quality clients hire the best animators, editors, and voice talent because they want look their best. They will know from their own business success, that quality service has a value, and is a worthwhile investment.