Home » Blog » marketing

Tag: marketing

2016 Voice Over Year in Review

My 2016 Voice Over Year

My 2016 Voice Over Year in Review

2016 was a trying, stressful year for many of us. Fortunately, my family didn’t suffer any calamities. Well, a tree feel on my house. Our hot water heater caught on fire. But fortunately nobody was hurt!  My 2016 voice over year in review was thankfully rewarding and satisfying. I learned a lot. Tried to do things differently. Reach out to new people and new ways of thinking. Stray outside my comfort zone whenever possible. So here we are at the end of 2016, looking forward to a great 2017! Why has the year been so rewarding? Because I made a point of investing in my career.

Investing in My Brand

First off, I invested in getting a new professionally produced commercial demo to enhance my brand and marketability. I enlisted the coaching, directional, and audio production talents of Eric Romanowski at Ear Blowing Audio in Virgina Beach, Virginia. As I’m in Atlanta, we collaborated at length over emails and recorded the sessions via my ipDTL account. He really captured my money reads and then pushed some of it into new directions. And the investment has paid off, in ways I could not have expected. For example, I had never done television spots for toys and now I’ve done several for well known brands. On my own, I’ve compiled and edited my new audio and video demo reels for Corporate, E-learning, Explainer Video, and MOH/IVR voice overs from pieces of actual work.

Investing in My Relationships

Secondly, I invested in the time to learn from others. One of the best things I did this year was attend VO Atlanta in March for the first time. The panel discussions and seminars were outstanding, and it was great to meet so many people that I knew well online but not IRL! Plus, I got to meet new people in person that now I know well online too. I’ll be attending again this coming March. Come see me at the ipDTL booth where I’ll be available to discuss what it’s like to use it as voice over talent.

Speaking of ipDTL, I invested in the ‘Tel’ subscription of ipDTL. Not only can I bridge to ISDN on-demand, and stream live to studios; but it’s also a superior replacement for phone patch and Skype. It even works fantastic for connecting to mobile lines if I drop the rate to 64 kbps. So many of my clients love using it to direct sessions live, and it’s really made all those old cranky phone patch or Skype sessions sound so much better and go more smoothly.

Investing in My Voice Over Studio

When it comes to investing in one’s voice over career, there’s always the opportunity to upgrade one’s studio. I upgraded from Adobe Audition 3 to Audition CC. Yes, the monthly subscription is a bit much, but I think of it as an investment. It’s as if it is my monthly rent for my digital office. And it’s the price of doing business in a way that provides the best results for my clients.

I also upgraded from a CAD E100s microphone to a Rode NT-1. Same self-noise level but the Rode has a much hotter output and a more flattering tone for my voice. I love it! I’ve owned a TLM-103 and a MKH-416 in the past. The NT-1 sounds very similar to the 103 but with a tighter pattern; it also doesn’t sound tubby and phasey like a 416 can if you’re not working it closely. I also switched from the first generation Scarlett interface to the Second Generation Scarlett which is an improvement in so many ways: preamp, latency, controls, and in the ability to switch seamlessly between programs and sample rates. I’ve got my eye on the new Millennia one-channel preamp for an upgrade in 2017!

Finally, what I am most grateful for in 2016 are my repeat clients and my new clients that have become repeat clients in this year. One of the best parts of my job is building relationships with people from all kinds of businesses from all around the world. I look forward to working with all my clients in the new year.