Make Twitter for Voice Over Your Platform
Want to have an engaging social media presence? Use Twitter for Voice Over instead of having water cooler talk with voice over colleagues on Facebook. Personally, it’s my favorite platform because of the diversity of instantly available profiles. You don’t just see your friends, family, and work colleagues as on Facebook. It isn’t just experts and work-related articles as found on LinkedIn. The people who create content are very active on Twitter and they want to engage.
Recently at VO Atlanta I had the pleasure to attend Heather Costa’s terrific presentation on making the most of Twitter. Follow her and these top Twitter voice over people. What I’m about to share here are the few tips that weren’t brought up in her presentation that I find helpful. If you’re just getting started on Twitter, I recommend the guide for doing so at Gravy for the Brain.
Five Tips for Making the Most of Twitter for Voice Over
1.) Keep an even ratio of followers to those you are following.
Rule number one for Twitter for Voice Over shows that you aren’t just following everyone and that your profile has a quality feed worth following. Whenever my number of those I’m following gets too high, I go through and unfollow those profiles which are the least active or who have become inactive. When I do that, I find that I get a few more followers as a result. Related to this, try to follow people who are active on Twitter and have high quality content worth re-tweeting or commenting upon. Also, be sure to follow people who are selective in who they follow. I followed a well known voice over coach who followed over 105,000 people, but didn’t vet them very well. As a result, my Twitter feed filled up with some toxic profiles. I unfollowed that coach!
2.) Improve the signal-to-noise ratio with Advanced Muting.
Eliminating noise is done with Advanced Muting. If you don’t want to have your feed cluttered with political posts about the current president, just mute his or her name and terms related to their policies (note how I made this future-proof and non-partisan)! Make your feed your Twitter for Voiceover. Keep it from being hijacked by the agendas of others.
3.) Do advanced searches for what you’re looking for.
One of the most powerful Twitter for Voice Over tools isn’t “under the hood” in the Twitter settings. It’s Twitter Advanced Search which lives at its own clunky URL here: https://twitter.com/search-advanced. It’s so powerful that listing all the capabilities would require its own blog post, so instead have a look at it below:
4.) Keep your Twitter unique from your other social media accounts.
This should be an obvious point, but it is not adhered to enough. If I notice that most of someone’s tweets are just Facebook or Instagram posts bumped over automatically, I unfollow that Twitter Profile. It shows a lack of invested interest in engaging with others on Twitter, which is what Twitter for Voice Over should be all about. Similarly, I lose interest in profiles that have scheduled tweets for the very same reason. It shows a willingness to be heard, but not to listen. Scheduled tweets stand out to me like sponsored posts. The are obvious and lack spontaneity.
5.) Be yourself.
Share your personality, beliefs, and interests. Nobody wants you to just talk about your business 24/7. I’m not particularly into finance, but I follow financial experts who share a healthy mix of their personal interests and thoughts along with their expertise. Ask questions. Be curious. Learn. If all you tweet about is your voice over talent, you’ll only be followed by other voice over talents. You already have Facebook for that!
Now, if you are a little too personal or outspoken on Twitter in the past, there are two ways to clean that up. First, use the Advanced Search feature mentioned above. Second, if you want to blast out multiple old tweets from 2013 when you thought the world was flat, use the free multiple deleting tool Twitlan.
Enjoy Twitter for Voice Over and I’ll see you in the Twitterverse: @V01C30V3R !