On October 7, 2025 California governor Gavin Newsom signed California SB 576 for Limiting Streaming Services Commercial Loudness. The CA SB 576 bill text was written by State Senator Thomas Umberg, who noted how commercials on streaming services were on average so much louder than program content. So much so that streaming commercials would wake […]
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We are not there quite yet, but all signs currently point towards a recession. Advertisers are ‘Paralyzed’ and ‘Somber’ from tariff chaos per a New York Times article published yesterday. Advertisers will very likely cut their ad spend, and notably their voice over ad spend in a recession. This is a mistake. Brands should generally
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What is LUFS? What is LUFS? And what should LUFS Voiceover Levels be? Well, LUFS (Loudness Units Referenced to Full Scale) is the standard for measuring Loudness. Loudness is the perceived level of heard sound. It is not the same as peak volume level, which is the maximum amplitude of a sound wave. 0 dBFS
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