Key Differences Explained In corporate media production, B2B videos and traditional corporate videos are often grouped together. While both serve commercial and financial goals, they address fundamentally different audiences, intent, and performance styles. This is particularly true regarding voiceover work. Let’s look at the differences between B2B Voiceovers vs. Corporate Video Voiceovers and how the…
With so many Voiceover Rate Guides out there, we need The Guide to Voiceover Rate Guides. Navigating voiceover pricing and Voiceover Rate Guides can feel like trying to solve a puzzle where the pieces keep changing shape. This is as true for voiceover producers as it is for voiceover talent. Ask three different voice actors…
In-House Voiceovers: You Lose More than You Gain Never record in-house voiceovers for your startup or established company. To all the marketing directors and brave souls who think “We’ll just record it ourselves!”, I applaud your scrappy enthusiasm. However, that decision will cost you more than you realize in credibility, engagement, and revenue. At first glance, handling voice-overs internally seems…
The landscape of political advertising just experienced a massive shift. In a major 6-3 decision handed down on June 30, 2026, the Supreme Court struck down the long-standing FECA campaign finance caps. The case is National Republican Senatorial Committee (NRSC) v. Federal Election Commission (FEC). This removes Coordinated Campaign Spending Limits. It allows the massive…
Word Count vs. Voice Over Pacing You’ve spent weeks refining your brand’s messaging. Every adjective is punchy, the value proposition is airtight, and the closing and CTA nail it. You copy-paste it into a document, look at the block of text, and think, “Perfect. This is our next 30-second commercial voice over script.” Eventually, you…
Mastering the Art of Pre-Recorded “Live” Improvised PerformancesIt feels incredibly backward when a producer hands you a voice over audition or booking but expects you to fill in your own version of the copy. They pay you to interpret a script, not create it from scratch, right? However, in the world of Simulated Live Reads,…
What is an SLR, or Simulated Live Read? An SLR is a radio advertising format where a pre-recorded commercial by a voice actor or non-host gets production treatment to sound exactly like the station’s local on-air personality is delivering it live in the studio. Alternatively, it can sound like an Influencer speaking extemporaneously in that…
The Four Post-WW2 Generational Voice Over Styles What are the defining characteristics of Gen Z, Millennial, Gen X, and Baby Boomer generational voice over styles, especially in commercials and voice acting characters? Here’s a breakdown of how these styles play out in practice: Baby Boomers: The Authority Baby Boomers essentially defined what professional voiceover sounded like for decades. Think…
Trading off Authenticity for Spontaneity with AI NPCs Today’s AI is shifting Non-Player Characters (NPCs) from talking models with fixed scripts into digital beings that can learn, remember, and react. However, with NPCs and AI there are tradeoffs between spontaneity and creative intent. Do you want your characters to be reactionary or do you want…
NPC Voice Acting: Nuance in Role Function Non-Player Characters (NPCs) are the backbone of any gaming world, providing everything from world-building flavor to essential gameplay mechanics. Generally, they fall into four primary categories, each with subcategories. For NPC Voice Acting, it is important to understand the function of each character in a video game as…