On October 7, 2025 California governor Gavin Newsom signed California SB 576 for Limiting Streaming Services Commercial Loudness. The CA SB 576 bill text was written by State Senator Thomas Umberg, who noted how commercials on streaming services were on average so much louder than program content. So much so that streaming commercials would wake […]
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From French to English: Recreating 1600.agency’s Brand Voice This summer I worked on a French to English voice over localization recording that engaged my translation and voice over acting skills. I was approached by the 1600.agency, a dynamic international motion design agency specializing in creating presentation videos in many languages for localization. They hired me
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The Reality Check First: AI or Human Voice Overs? Before we dive into the decision framework for choosing AI or Human Voice Overs, let’s acknowledge something important: AI voice technology has improved dramatically, but it’s not magic, and there are valid concerns that AI scalability is hitting a wall. Similarly, human voice actors aren’t automatically the right choice for every project. The key
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Switching from Audition and ProTools to REAPER More and more of my colleagues have been asking me about recording voiceovers with REAPER instead of Audition or ProTools. Others are looking for a DAW that would be an upgrade from, say, Audacity or Twisted Wave. REAPER is a fantastic, affordable, powerful DAW with everything you need
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We are not there quite yet, but all signs currently point towards a recession. Advertisers are ‘Paralyzed’ and ‘Somber’ from tariff chaos per a New York Times article published yesterday. Advertisers will very likely cut their ad spend, and notably their voice over ad spend in a recession. This is a mistake. Brands should generally
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The Independent Interactive Localization Agreement by SAG-AFTRA is a strategic move to protect performers in the burgeoning sector of video game localization from the U.S., offering them AI safeguards, better session flexibility, and more job opportunities.
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